![]() ![]() “Jeff Gennette, Macy’s chief executive, said the dark stores are part of an experiment as the company responds to customers buying more online and demanding ever-faster shipping for free,” The Times writes. The retailer will use its stores as fulfillment centers, according to The New York Times. For instance, Macy’s is preparing for an influx of online shopping while more people stay home. ![]() ![]() “I’m saving it at the moment,” he says, “because later this year I’m trying to get an apprenticeship in London as a software developer.” If Snap had an apprenticeship programme, he added, they would be at the top of his list.The pandemic has forced retailers to rethink their holiday shopping strategies. Jack doesn’t plan on buying a diamanté collar for Crusha, though: instead, more sensible uses of the money are planned. With dedication, some have cracked the algorithm’s intricacies to the point that they have been able to get multiple videos across that threshold, rather than just waiting for lightning to strike – or a cat on a cold plastic roof – like Jack did.īut $20,000 is a lot of money to come from nowhere. Every day since it launched, Snapchat has allocated $1m to split between the creators of the most popular videos.Īs ever, everything is bigger in America, and there, some of the wealthiest beneficiaries have earned millions from their videos. But Jack’s bank account was helped by the other unique feature of Spotlight: the service pays creators directly. I haven’t put my face on anything – it’s not really my type of thing to get a huge following and have my face online everywhere.” “You can still entertain other people while not having to, you know, put yourself out there fully. “That’s one of my favourite things about spotlight compared to other social medias,” Jack says. In fact, Spotlight, uniquely, allows creators to post while remaining anonymous. Instead, Spotlight treats every post – whether it comes from a Disney channel star, or a 19-year-old from Norfolk – the same, showing them to a small fraction of users to gauge interest, and then more and more until the best have millions of views. If you’re guaranteed millions of views whatever you post, then the temptation to just coast along with mediocre content and a few adverts can ruin the network as a whole. That’s deliberate, because, according to insiders, the feeling at Snapchat is that social media stars get big, then get lazy. While the video clips are lightly personalised, based on which content users have engaged with in the past, there’s no ability to follow users who have posted good content. One is that, unlike TikTok, and almost every other social media platform, the app doesn’t care – or even ask – about who you want to follow. At its heart, Spotlight is a stream of short video clips, algorithmically curated and presented to users with just a flick of the thumb required to move on to the next clip – just like its rival.īut Spotlight differs in a few key ways from its competition. Jack is one of the UK’s largest beneficiaries to date of a new feature on Snapchat, called Spotlight, which was introduced late last year in an effort to head off competition from Chinese rival TikTok. “I tried to explain to them that I didn’t think Snapchat, a huge multibillion-dollar company, is going to scam someone out of their money.” “My mum told my grandparents, her mum and dad, and they were like, ‘that’s not real, you won’t get that’”, Jack said. He just posted the video to Snapchat, and a few weeks later received a notification from the app that he was in line for a payout of almost $20,000. But more importantly, her owner, 19-year-old Jack, didn’t need to launch a cash-in calendar, sell T-shirts with her face on them, or put up sponsored posts with captions declaring a particular brand of pet food purrfect, in order to suddenly find himself in the rare group of people whose pets have made them more money than they’ve cost.
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